Because the FTC or whatever, here’s various disclaimers to remain compliant for various FTC blah blah blah. Sounds real legit, right?! 🙂 <3
I found these on this awesome blog… FIVE WAYS TO COMPLY WITH THE NEW FTC GUIDELINES FOR BLOGGERS
Disclosure 1: No Material Connection. This is the standard disclosure I use when I don’t have any embedded links or a relationship with any of he products or services I have mentioned:
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Disclosure 2: Affiliate Links. This is the disclosure I use when I included an embedded affiliate link from Amazon or some other provider:
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Disclosure 3: Review or Sample Copy. This is the disclosure I use when I am reviewing a book or other product that I have received from someone in the hope that I will review it:
Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Disclosure 4: Sponsored Post. This is the disclosure I use when someone pays me to write a post for a product, service, or conference. I turn down more of these posts than I accept, because I have to be genuinely excited about the product:
Disclosure of Material Connection: This is a “sponsored post.” The company who sponsored it compensated me via a cash payment, gift, or something else of value to write it. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
And my general personal disclosure, sometimes I write about things, and when I do I typically declare if there were some kind of relationship or something, and if I do not explicitly do that, refer to these various Disclosures!